MAKE
YOUR
BRAND
ROAR

MAKE YOUR
BRAND ROAR

ABOUT
US

ABOUT
US

COMMUNICATION IS A JUNGLE. NOWADAYS, BRANDS AND AGENCIES HAVE TO FIND NEW WAYS TO BAIT AND CAPTURE THE CONSUMER’S ATTENTION.

WILDVERTISING HELPS YOU DEVELOP IMMERSIVE, INTERACTIVE, AND INNOVATIVE STRATEGIES BASED ON PERSONAL & EMOTIONAL CONNECTIONS WITH YOUR TARGETED AUDIENCE.

We can operate offline (street & guerilla marketing, original events…) as well as online (web, digital, interactive & viral marketing, social networks…) depending on where your audience is hiding. We can work around a pre-determined media canvas that would already have been set up or create a full & independent communication arsenal.

In the end what matters is creating conversation and connections that consumers love - and which make brands irresistible.

ING
AN INCREDIBLE
MOBILE APP

A mobile application based on augmented reality technology, which analyses and quantizes all
surrounding risks linked to your travel.

Dream or reality?

SUPERSEC
MARATHON
CHAMPIGNON

We like all kind of wild things.
It was therefore a great pleasure to organize this
online contest and promotional event for Supersec,
new fooding concept based on wild, dry and
high quality mushrooms.

PILULOMAT
THE FREE PILL
VENDING MACHINE

September the 26th is the World Contraception Day.
A good opportunity to remind young women about the
birth control pill and why their choices matter.

Would you also push this button
to get your free pill?

 
NESTLE WATERS
SALES CONVENTION

Who said that sales conventions were boring?
When Nestle Waters employees showed up for this
event, they thought that they will sit and listen.

We had a wilder program for them.

THE GREEN
INVASION

How to promote les Ardennes - this huge green area
in Southern Belgium - and let people get a taster of
traditions, activities and tourism in Wallonia?
During 5 days, we landed a piece of 750m² of
green forest right in the heart of Gent city
and watched people wander in.

SAMSUNG
CES-LIVE

A tech trip of 10 days in Las Vegas with a
dream team composed of 10 trained people.
Their mission? Cover the CES 2012 live and share
exclusive information and pictures about the new
Samsung devices and other futuristic
technologies revealed at this event.

HUGO BATTLE
OF THE BEST
BELGIAN DJ’S

An exciting musical adventure featuring 20 Belgian
DJ's, an online battle, several instore and
interactive animations, and a pretty
big party at the end.

SCOTTEX
FRESH KISS

Sometimes, we are asked to promote surprising
products or activate unusual brands. Here is one.

Mission: promote the new wet toilet paper of
Scottex and relay the Fresh Kiss campaign
in an unconventional way.

SAMSUNG
SHOWROOM
QUEST

An epic and mobile adventure featuring
a bunch of influencers gathered in a 2000 m²
showroom filled with new technologies.

LICOR 43
BUS LINE “43”

Licor 43 is a tasty Spanish Liquor from Cartagena,
Spain. Wishing to let people discover, taste and
appreciate this sweet product, we created a new
Bar-Bus Line “43” full of spanish spirit, and drove it
around various sunny festivals in Belgium.

WILDVERTISING
NEW IDENTITY

Our first social brand adventure!
To create our visual identity, we worked hand in
hand with an amazing graphic design studio and
built a rough, colorful and expressive
logotype which - hopefully -
represents who we are.

JUNGLE
GROWL

JUNGLE
GROWL

FOLLOW US ON THESE
ECOSYSTEMS

@wildvertising23 May

En attendant de savoir quoi en faire, on a rangé notre collection de Fake Stunt Marketing videos ici. https://t.co/ueT46Pv0QU On en oublie?


2013
5
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@wildvertising15 May

Si si la famille http://t.co/FTxfsAMZC3


2013
5
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@wildvertising15 May

@svengrothe @checkthis J'avoue. Mais quoi de mieux qu'un vrai lutin pour raconter des contes et légendes ardennaises finalement?


2013
5
15
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@wildvertising15 May

@melvynhills Je viens de voir ton tweet. Marrant qu'on se soit croisés la bas par hasard en fait! :)


2013
5
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@wildvertising15 May

Yo! Wildvertising te sert les Ardennes sur un plateau : activités nature, dégustations & animations pendant 5 jours! https://t.co/39IDYts5hG


2013
5
15
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@wildvertising07 May

[URGENT] Wildvertising recherche un born-killer motion-designer (3D / post-prod vidéo) dispo bientôt! Plus d'info : http://t.co/lKGx9Kwfpf


2013
5
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@wildvertising02 May

RT @wildvertiser: Save, Organize & Share the web - Top 10 des outils de social bookmarking http://t.co/AZ9uJl2tGp /by Charlène, top sta…


2013
5
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Wildvertiser22 May

How to pronounce "GIF"


2013
5
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Wildvertiser08 May

It's ALIVE! - My first vintage turntable set


2013
5
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9
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Wildvertiser06 May

M51, une tragédie moderne


2013
5
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Wildvertiser15 Apr

Sweater Dale of Norway for sale


2013
4
15
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OUR
SERVICES

OUR SERVICES

FROM STREET MARKETING STUNTS TO DIGITAL AND SOCIAL MEDIA
CAMPAIGNS, WE CREATE AND DEPLOY MEMORABLE BRAND EXPERIENCES
THAT STIR IMAGINATION AND TRIGGER CONVERSATIONS.

EXPERIENTIAL
MARKETING

Roadshows, guerrilla marketing, live events and stunts. We create real-world experiences, which delight and enlighten consumers, driving word of mouth.

DIGITAL &
SOCIAL MEDIA

Imaginative digital creativity, engaging content, blogger outreach and online PR. We help brands connect with online audiences and influencers to extend real-world experiences.

INFLUENTIAL
MARKETING

Blogger outreach, third-party partnerships, sponsorship, event selection, celebrity endorsements, seeding & charity tie-ups. How can we explode campaign reach and impact through fresh, relevant associations?

SAMPLING &
FIELD MARKETING

In-store demonstrations, product sampling, trial and field staffing. Our Brand Ambassadors bring a powerful human dimension to all campaigns.

BORN
TO BE
WILD

BORN
TO BE
WILD

VINCENT MIOC
MANAGING PARTNER/HEAD OF STRATEGY

• TENACE & INDEPENDANT
• STAYS COOL IN THE WILDEST MOMENTS

BENOIT GALAND
MANAGING PARTNER/HEAD OF MEDIA

• FAST & EFFECTIVE
• LOVES TO CLIMB UP ON TREES & OPPORTUNITIES

YANN COSTE
ART DIRECTOR/GUERILLA MANAGER

• HIGH CREATIVE SKILLS
• FEET ON THE FIELD/HEAD IN THE CLOUDS

BENJAMIN BIEMMI
ACCOUNT EXECUTIVE/FIELD MANAGER

• EXTREMLY EFFICIENT ON THE FIELD
• A CERTAIN ACQUAINTANCE WITH FASHION

FIND
OUR
CRIB

VISIT OR CONTACT US
+32 2 412 02 59
SCREAM@WILDVERTISING.BE

ING
LION ASSISTANCE


CLIENT

ING Belgium

MISSION

Create a viral video in order to bring interest and traffic to the new ING Lion Assistance offer, which provides assistance and covers you for all kind of risks while you are travelling abroad.

IDEA

What if you could calculate all risks linked to your travel?

ADVENTURE

We created and promoted a fake new application based on augmented reality technology, which analyses and quantizes all surrounding risks linked to travel… and supposedly dispense you from any travel assistance.


1
LAUNCH

We organized an intern contest to encourage ING employees to share the video. The best “buzz makers” were rewarded.

2
VIRAL EFFECT

We used official ING social networks (Facebook fanpages) to emphasize the viral effect and give a final little push the video.

3
RESULTS

50.000 views on Youtube (and counting) with no media costs involved.

SUPERSEC
MARATHON CHAMPIGNON


CLIENT

Supersec http://supersec.com

MISSION

Make people discover the Supersec products and bring qualitative traffic to the Supersec website.

ADVENTURE

We invited fooding bloggers to participate to an online marathon called "Il va y a voir du Spore". Mission: cook and propose recipes based on Supersec products.

We then selected the 5 best recipes and invited their authors to cook their creations live under the supervision of an hungry jury leaded by Philipe Emmanuelli.


1
SPREADING THE WORD

200 bloggers were contacted thanks to targeted PR and personal e-mailing.

2
COLLECTING RECIPES

20 qualitative recipes selected and uploaded on a dedicated webpage http://supersec.com/fr/marathon/

3
HAPPY NEW BUYERS

The winners shared their recipes to their community and invited friends and fans to discover Supersec products.

PILULOMAT
THE FREE PILL VENDING MACHINE


CLIENT

Prévention Santé Association, in collaboration with CoAgency

MISSION

Create an original / surprising event to increase awareness around the birth control pill during the World Contraception Day, and get the press talking about it.

ADVENTURE

We built a big pink vending machine and travelled with it around Belgium in order to question young women about their contraceptive choices and deliver them relevant information about the birth control pill.


1
THE CAMPAIGN

7 days, 6 main Belgian city covered

1 single press release

2000 information kits sampled


2
THE BUZZ

No media budget involved… but more than 15 national and regional media (TV / Radio / Press / web)… and covered the event for free.

3
SEE MORE

Video report by RTL
Video report by Télé Bruxelles

NESTLE WATERS
SALES CONVENTION


CLIENT

Nestlé Waters

MISSION

Organize a surprising and exciting team building for the 2013 edition of Nestlé Waters Sales Convention.

ADVENTURE

A 2 days adventure in a beautiful natural reserve located in the middle of the Ardennes.

ON THE MENU

Orienteering race, buggy tour, river crossing, bridge climbing, a thrilling quiz, local delicates tasting, exquisite dinner… and a rain of gifs for the winners!


DE ARDENNEN TE GAST
IN GENT


CLIENT

Wallonia - Brussels Tourism (in collaboration with Hello Agency)
http://checkthis.com/ardennes

MISSION

Create an outdoor event / XXL visibility to bring the tourism in the Ardennes… onto the Flemish travelers doorstep.

ADVENTURE

During 5 days, we have landed a piece of 750m² of the ardenian forest right in the heart of one of the biggest and alive Flemish city : Gent, and observed the results.
Nature discovery, sport activities, gastronomy and beer tasting… we brought as much as southern Belgian countryside culture and traditions that we could carry with us to Flanders.


1
CONTEST

Facebook contest organized on a dedicated page during the 5 days of the outdoor event. Price? 3 holiday themes trips in Ardennes.

2
ON THE MENU

Trial bikes, birds flights, beer tasting, death ride… Not altogether tough.

3
RESULTS

2600 contest subscriptions on the spot… and about 1000 new happy fans on the Wallonia - Brussels Tourism fanpage.

CES LIVE
2012


CLIENT

Samsung
www.ces-live.be

MISSION

Cover the Consumer Electronics Show 2012 - the “Mecca of Tech”- and deliver exclusive + live content about new Samsung technologies and devices to the Belgian geekosphere.

IDEA

Send a CES-live dream team (1 sexy & smart reporter + 1 journalist + 1 blogger + 1 radio host + 1 photograph + 1 cameraman + 1 film editor + 3 of us) to Las Vegas in order to have fun, cover the news, and share both.


1
ADVENTURE / PHASE 1

2 weeks teasing towards tech bloggers, influencers and Samsung fans to activate the CES-live website. Mission: get as much crazy requests as possible to fill Tatiana’s agenda, our main reporter.

2
ADVENTURE / PHASE 2

1 live web platform with daily new content : articles, photos, videos, tweets, 360° pictures, quiz, and more.

3
TEASING

Video posted on both Samsung and Samsung mobile fanpages. Radio spot and covering on Pure FM.


4
REQUESTS

We got around 200 requests to realize in Vegas, including marrying a couple via tabs, jumping from the Stratosphere and take a strip class. We did them all.

5
RESULTS

56.000 visits in one month on ces-live.be

68000 possible viewers on Facebook

+ 600.000 impressions on Twitter

BATTLE OF THE BEST
BELGIAN DJ’S


CLIENT

Hugo (Procter & Gamble)

MISSION

Imagine an original experience to support and relay the Hugo "Open a world of Music" international campaign in Belgium.

ADVENTURE

3 weeks of online battle on a dedicated website + soundshowers and interactive voting displays in perfume stores + live DJ street performance + a final memorable party with the 3 most popular DJ's fighting live in a famous club.


1
A SOCIAL MEDIA CAMPAIGN


Activating their own networks, DJ’s were our best ambassadors. Massive viral effect : 80% of the total visitors and voters came from Facebook.

2
WEB RESULTS

50.000 visits and 22.000 votes on the 3BDJ.be website (in 3 weeks)
, 30.000 perfume vials sampled.

3
CONTEST RESULTS

1. Pole Folder

2. Tom de Neef

3. Audiophonics

THE “FRESH KISS”
BY SCOTTEX


CLIENT

Scottex (Kimberly Clark)

MISSION

Relay in a fresh and funny way the Freshkiss campaign for the new "wet" Scottex toilet paper in Belgium. Quite a challenge.

IDEA

We came up with a street animation, organized right in the middle of Brussels, using a medium, which sticks... to your butt.


SAMSUNG
SHOWROOM QUEST 2012


CLIENT

Samsung
www.showroomquest.be

MISSION

Get Tech bloggers and other Samsung Fans to discover Samsung’s new technologies & exclusive products + make them share their experience with the world.

ADVENTURE

In a room of 2000m2 filled with Samsung latest products, we unleashed about 100 tech fans armed with a Galaxy Tab to accomplish 20 missions. In about 2 hours, we tested their technical, creative and physical abilities, and only the strongest went away with treasures at the end.


1
TEASING

video teaser created and posted on Samsung Facebook fanpage + sent with personal invitations to our guests to get attention and subscriptions.

2
LIVE WEB KIT

Standalone mobile “live” website to present the Quest, take the subscriptions and count the points. Website developed (with The Manifest) to be displayed on both mobiles and tabs.

3
RESULTS

250 tweets via 100 contributors during the event = 235.000 impressions on Twitter in one evening. Free online press and blog coverage.

THE
“43” BUSLINE


CLIENT

Licor 43 (Rémy Cointreau)

MISSION

Develop an animation bringing original visibility around Licor 43, a tasty Spanish liquor from Cartagena, and allowing people to taste it.

ADVENTURE

A 12 meters long bus with lounge terrace, Spanish live music, flamenco animations + cocktails & free tastings on selected events (Euroferia Brussels, Gentse Feesten, Apéros Saint-Job, Mano Mundo, etc.)


WILDVERTISING
IDENTITY


CLIENT

Wildvertising
http://checkthis.com/wildvertising

MISSION

Announce the new name and identity of our own agency.

IDEA

As a fresh and new Belgian agency, we simply decided to create a wild logotype made out of delicious Belgian chocolate.

ADVENTURE

In collaboration with the Coming Soon agency, we created a rough identity with our hands and hearts, involving silk-screens techniques and chocolate tasting.